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The Marine Corps Way
Using Maneuver Warfare to Lead a Winning Organization
by 
Jason A. Santamaria
Michael Prichard
  
Average rating: 
Publisher: McGraw-Hill
Subject(s):  Business
Nonfiction
Language(s):  English

Format Information

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File size:   63849 KB
ISBN:   0071473351
Release date:   Oct 05, 2005

Description

Leadership strategy designed for the battlefield, adapted for the boardroom

Based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," The Marine Corps Way shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful.

Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole.

In The Marine Corps Way, rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics and how to use them to win the war for profits and market share.

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Digital Rights Information

OverDrive WMA Audiobook
Burn to CD: Permitted
 
Transfer to device: Permitted
   Transfer to Apple® device: Permitted
 
Public performance: Not permitted
File-sharing: Not permitted
Peer-to-peer usage: Not permitted
 
All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.